EditShare Adds ASSIMILATE to List of DI Workflow Partners

Saturday, April 18, 2009

EditShare has announced a technology partnership with ASSIMILATE, a leading developer of high-resolution and stereoscopic applications for the DI market. The new development combines EditShare's XStream shared storage solutions with ASSIMILATE's SCRATCH Digital Process Solution, enabling real-time DPX and RED 4K workflows across DI and non-DI post-production equipment. This new integration offers EditShare's highly-popular Project Sharing with unmatchable real-time performance to SCRATCH artists.

The newly integrated solution will be demonstrated at NAB 2009 (April 20 to 23 in Las Vegas, NV) at EditShare Booth SL6420.

"For many years, EditShare has been at the forefront of Network Attached Storage solutions for popular post-production tools from Adobe, Apple, Avid and more. With the introduction of digital cameras such as the RED ONE Digital 4K Camera providing stunning performance, there is now a significant move toward DI workflows. EditShare XStream is a key component in enabling DI production pipelines to be fully integrated and tapeless from acquisition to finishing," comments Andy Liebman, CEO and founder, EditShare. "EditShare guarantees real-time performance and image quality while facilitating cross-workflow media sharing with non-DI applications and systems, freeing facilities from bringing work into digital and putting it back to tape."

EditShare XStream allows an entire facility to be connected, from ingest to delivery of the final cut. EditShare is agnostic to any specific manufacturer so EditShare XStream has been engineered to work seamlessly with any application supporting Gigabit Ethernet and 10 Gigabit Ethernet. EditShare XStream takes advantage of PCIe infrastructure to combine high data rate streams such as DPX with a large number of simultaneous video streams and almost limitless storage capability.

"SCRATCH includes a rich tool set of cost-effective real-time post tools - conform, construct, color grading, and finishing - which have made it a key enabler in the migration to digital intermediate pipelines by post production houses for many years now. While SCRATCH is resolution independent, it's ideal for tapeless workflows at digital 2K and 4K," says Jeff Edson, CEO, ASSIMILATE. "Combined with EditShare XStream storage, users will experience a seamless, extremely efficient workflow that can greatly increase productivity."

Labels: ASSIMILATE-SCRATCH, EditShare, EditShare-XStream-Series

Bluefish444 2K|Lust Promotion for ASSIMILATE

Thursday, November 29, 2007

SCRATCH customers who purchase Bluefish444's highly-acclaimed 2K Lust card before December 31, 2007 will save 20%, paying $7,995 instead of $9,995.

SCRATCH customers will enjoy the following 2K functionality by incorporating 2K Lust and Symmetry into their workflow:

* 2048 X 1556 resolution at HSDL frame rate for telecine and film scanners
* 2048 X 1080 resolution at 24p/psf frame rate for digital cinema
* Additional monitoring BNC connector for simultaneous real-time up-conversion and down-conversion, cropping, windowing, aspect ratio correction, and 3:2 pulldown of the 2K output signal as HD-SDI or SD-SDI, including widescreen
* 3 X 1D dedicated LUTs for viewing LOG images as Linear and for color calibration on an HD/SD broadcast monitor
* VANC support for time code and key code within the SDI signal
* An intuitive feature control application to set the hardware scaling, panning, and windowing parameters and the loading of anti-log files
* Batch capture clips and EDLs and batch export EDLs
* Save and load projects in XML format
* Create playlists and assemble clips for preview and exporting to tape

In addition, SCRATCH customers are able to automatically create a CONstruct from captured media through Symmetry, then playback clips from within SCRATCH without having to exit the SCRATCH user interface.

With credentials proven at the top end of the market, 2K Lust is the staple tool for anyone who is serious about Film, Digital Post, or Live Broadcast.

Pricing is in U.S. Dollars. Please contact us for more information.

Labels: 2K|Lust, ASSIMILATE-SCRATCH, Bluefish444

Hollywood-DI Streamlines Feature Film DI Workflow with Bluefish444

Thursday, September 20, 2007

Hollywood-DI, a boutique post-production facility based in West Hollywood, California, and specializing in digital intermediate (DI) workflows, is using the Bluefish444 HD|Lust video card for its DI feature film projects.

Providing a cost-effective color correction and finishing service for Independent Filmmakers, Hollywood-DI has both an Apple-based workflow via Apple Final Cut Pro and Color, and a DPX based workflow with ASSIMILATE SCRATCH. The QuickTime and DPX workflows all share the same 20TB SAN which allows Hollywood-DI to grade movies in both SCRATCH and Color. Hollywood-DI acquired the HD|Lust to capture HDCAM-SR and HDCAM tapes to DPX or QuickTime. With the HD|Lust, Hollywood-DI has a powerful tool for building its digital workflow. The HD|Lust card streamlines data capture and layback and increases productivity for all of Hollywood-DI's creative and post processes.

Hollywood-DI typically receives work that has been shot on 35mm and scanned to HDCAM-SR tape or which has been shot directly onto HDCAM-SR tape from digital cinema cameras like Sony's F23 or Thompson's Viper. Hollywood-DI is able to ingest with HD|Lust onto the SAN and then grade either via Apple Color or ASSIMILATE SCRATCH.

The HD|Lust is used for input and output. This allows Hollywood-DI to take sequences of DPX from the tape, do the color correction, and then layback out to tape. Hollywood-DI primarily uses the HD|Lust card in conjunction with SCRATCH and Color for capturing, conforming, color grading, and mastering of its projects. Additionally, HD|Lust's ability to capture in native DPX format is a key advantage as Hollywood-DI can share the files with all its departments, especially the VFX artists.

In addition to high-profile features such as 'Superman Returns', Hollywood-DI has used HD|Lust on independent films such as 'Still Green' and 'Dark Streets'. The digital workflow process that Hollywood-DI has created is especially suited to independent filmmakers, who frequently record to HDCAM and HDCAM-SR tapes and who need a cost-efficient method for grading and handling VFX shots on their feature films. With the Apple and Windows-based systems connected to a SAN, Hollywood-DI can offer independent filmmakers and studios high-quality finishing services at a reasonable price point.

Neil Smith, Managing Director of Hollywood-DI, adds, "We've been impressed with both the HD|Lust card and the world-class support provided by Bluefish444. When ingesting 90 minutes (1.5 terabytes) of DPX files, to be able to ingest accurately from an EDL and then layback accurately is critical. The HD|Lust is reliable, accurate and fast. To put it simply, it really works. It is the best card on the market for capturing both 10 bit RGB 4:4:4 and 8 bit 4:2:2 movies." He continues, "We're known for providing high caliber color correction work without breaking the budget, and we continually investigate systems that will allow us to provide the caliber of service our clients have come to expect and as they move forward with new technologies. Bluefish444 has met that need to date and we continue to expect good things from them as we all move forward into the 2K/4K realms."

Labels: ASSIMILATE-SCRATCH, Bluefish444, Bluefish444-User-Story, HD|Lust

Bluefish444 Releases Symmetry v3.5 Acquisition, Review, and Playout Software with New ASSIMILATE SCRATCH Integration

Thursday, September 06, 2007

Powerful command line interface increases ease of use and automation in ASSIMILATE SCRATCH and other 3rd-party software applications

Bluefish444 has announced the immediate availability of Symmetry v3.5, its powerful acquisition, review and playout software applications for Windows. Supporting a range of industry-standard file formats, Symmetry gives graphic artists a cost-effective, easy-to-use tool to frame-accurately acquire, review, and playout video projects in YUV or RGB color space. Symmetry supports playlist, clip editing, and EDL import features, alleviating the need to use a complicated NLE package for preview and basic editing processes. Symmetry is bundled free with every Bluefish444 retail video card.

Symmetry v3.5 offers a new command line interface, giving Bluefish444 software development partners the ability to use the core functionality of Symmetry without directly operating Symmetry's user interface. A third-party software application that has engineered support for Symmetry's command line interface is automatically able to capture and playback clips and EDLs from within its own user interface - without operating the Symmetry user interface.

The Symmetry command line interface was developed through close consultation and cooperative engineering with ASSIMILATE. ASSIMILATE's SCRATCH customers are now able to automatically create a CONstruct from captured media through Symmetry, then playback clips from within SCRATCH without having to exit the SCRATCH user interface. Through additional co-engineering between Bluefish444 and ASSIMILATE, SCRATCH customers will also be able to batch capture clips and EDLs and batch export EDLs.

"SCRATCH customers have been using Bluefish444 Symmetry for video ingest and conversion to data and output for quite a while. Bluefish444 has listened to our users and Symmetry v3.5 is a direct example of this," says Jeff Edson, CEO of ASSIMILATE. "Now SCRATCH users can take advantage of the power of Bluefish444 hardware and Symmetry integrated within SCRATCH. This command line ability in Symmetry, with the XML capabilities of SCRATCH, makes for easier implementation and mastering of the workflow."

Symmetry v3.5 is available as a free update to all Bluefish444 video card customers via the Bluefish444 version 5.4.12 installer.

Labels: ASSIMILATE-SCRATCH, Bluefish444, Symmetry

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