EditShare Introduces Universal Media File

Wednesday, June 11, 2008

Industry First: EditShare creates one file for use in both Avid and Final Cut Pro

EditShare has introduced new technology that creates a single media file which can be used in both Avid and Final Cut Pro editing environments. The Universal Media File technology works in conjunction with EditShare's Flow Ingest, the only multi-channel acquisition solution that captures in one format and simultaneously outputs to multiple formats.

The Universal Media File adds a new dimension to shared workflow situations, allowing media to easily be shared and used by editors working on both Avid and Final Cut Pro systems. There's no need to tie up ingest channels or create multiple files of the same media for use on different systems.

"The user has a choice of codecs and you can capture a single file and open that same file in both Avid and Final Cut Pro," explains Andy Liebman, President and Founder of EditShare. "It's really a first and the user doesn't have to do anything complex. In the interface to our ingest server, you just select the universal file for that codec, and it's done. The data remains pristine; none of the file data is compromised. This offers a great advantage and time-savings to any operation that wants the flexibility to work in a mixed editing environment."

Files produced in DV25, DV50, and DVCPRO HD can be ingested as universal media files in EditShare. Additional formats such as IMX will be included in the future.

Complete Collaboration - EditShare Flow
The Universal Media File technology is included with EditShare Flow, part of the company's Complete Collaboration product line that provides a unified workflow solution for ingest, logging, and browsing without requiring an Avid or Final Cut Pro workstation.

EditShare Flow Ingest enables media capture in one format with simultaneous outputs to multiple formats including Apple ProRes 422, Avid MXF, and low-res proxy formats. Feature highlights include multi-channel ingest with independent control over each channel, full metadata capture, and edit-while-recording capabilities. Users can automate ingest, control ingest remotely, or initiate it manually.

EditShare Flow Browse simplifies and accelerates media searches within the EditShare storage environment. Users can quickly locate media among hundreds of thousands of clips. EditShare Flow Browse supports proxy viewing outside the nonlinear editing application for optimal viewing on the EditShare Media Space, annotation of metadata forms, and the ability to drag and drop media into an Avid or Final Cut Pro bin.

Labels: EditShare, EditShare-Flow, EditShare-Universal-Media-File

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